University of Maryland
The University of Maryland's Robert H. Smith School of Business provided me with a well-rounded education regarding all aspects of business. After taking various courses focusing on finance, accounting, supply chain management, information systems, and more, I ultimately chose both marketing and management as my majors. These programs allowed me to learn from my professors, peers, and mentors using complex business scenarios, like presenting consulting projects to various companies and corporate employees, and using real world simulations, such as Markstrat. Throughout the past four years, I have been able to hone my business expertise, and it has left me feeling more prepared than ever for what comes next.
Digital Marketing
Professor Jeff Lawrence
This course allowed me to explore the rapidly growing and changing digital marketing world. Encompassing market segmentation, digital channels, and innovative technologies, the course kept me engaged and interested. We were able to work with small businesses for the semester and create a strategic marketing plan for our assigned client including recommendations, timelines, and budgets.
Growth Strategies for Emerging Companies
Professor Steve Freishtat
Throughout this course, we were able to truly learn and understand the relationship between a business and the industry in which it operates. We were immersed in the strategic growth experiences of our own assigned local companies, which we were able to work with throughout the semester. Through these endeavors, we learned about opportunities and risks that companies must navigate during times of growth.
Consumer Analysis
Professor Rebecca Ratner
Because marketing begins and ends with the consumer, consumer analysis allowed students to dive into the minds of these consumers. We were able to learn about consumer psychology and its relevance to marketing as well as develop effective marketing strategies and techniques. We were even able to present a live case project to Amazon and Flywheel partners.
Strategic Management of Human Capital
Professor Gregory Marr
This course is based on the premise that human capital, or people employed in an organization, represent resources through which a competitive advantage can be achieved. This allowed us to dive into legal and ethical issues, diversity management, work/job analysis and design, and recruitment processes.
